Research
To find out about what the music video industry is like we used all sorts of technologies.
Youtube was used to find out the conventions of a particular genre of music that we wished to use. To pick the song that we wanted we also used technologies like MP3's and iPod s to find a song that we all agreed would be good to create a music video for.
We also created surveys on a website called survey monkey that stored our surveys on its website so that we could refer people via a internet link to the survey. This was much better than handing out the surveys by hand as we could save so much time and money as survey monkey is free. By posting the link on Facebook and twitter. This made the amount of people able to take the survey vast.
We also used a video camera to create interviews for people to answer questions about the particular music genre.
This was great because we learnt loads from the fans of the particular genre.
Planning
As one of our media products was a digipak. We created rough drafts out of card and paper before deciding on a final design to do on Adobe photoshop.
As using editing software such a premier pro and final cut pro are difficult to get the grasp of quickly we created a short movie trailer about a Zombie college to edit just like our music videos. That meant we knew how the software worked before getting straight into the editing of the music video.
Construction
We used a digital SLR camera with a tripod to film. It wasn't ideal as it was designed to take photos and not video. It worked okay and the size meant that it was very easy to use.
There was no optical zoom so zoom was not used in our video. The sound quality is very poor on these. that was fine though because there is a song playing over the film.
After filming
We used the software Adobe Premier pro. This software was great and very ergonomic to use once you get the hang of it.
Here is some examples of effects and tools we used on premier
Cut- this helped us shorten the clips
Speed up- This meant that clips could be shorter and more dramatic and fast paced which is what you want in a metal video
Black and white effect- This made the video more of a old style look that gives the video a nicer feel.
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