Our music video contains many forms and conventions of current styles and media products. Our target audience is of those who listen to heavy metal and wear dark clothes. Society would call them Punks.
The whole music video is in black and white, which conveys the message that it is on old recording and gives the effect of being a horror video. We contrasted our music video to make the dark levels stand out more therefore giving horror conottations.
This screenshot from our video shows the dark clothing and the suit and tie that correlate to horror films and usually are worn by the scary villan in most action/horror films and also shows how the contrast has been applied to take the light out of the shot and set the scene.
Other Artists wear suits for there costumes in music videos like this screenshot from Good Charlottes video 'lifestyles of the rich and the famous'.
I our music video we tried really hard to fit as many codes and contentions in as possible of our chosen genre. They are codes and contentions because they work well and are popular. If we could use these well and pull them off then we knew that our video would be great.
The story line in our video was not one that you would find in a love song or pop song. The character gets kidnapped and hurt. This use of force and violence is a common convention in the metal genre and style of music we are using.
Our video uses masks. Masks are commonly used to hide identity and therefore create a sense of bieng uncomfortable for the audience. This works in metal genres because the idea being the band is to be scary and taken seriously. This common metal convention is used in the band slipknot. Here is a caption of them.
The ones with the masks in the music industry are seen as the villains. Slipknot work of this. The people who like them find them different and therefore are making a statement about themselves. We used this in our video because the bad guys are wearing the masks. We twist this in the end of the video the find that the hero was actually one of them.
The lead singer in my video is pulling off the stage move in that looks like they are trying to hurt themselves. This gives the audience the idea that the band is mentally unstable and make them more interesting and make there look more intimidating.
The caption below uses this exact same convention of heavy metal bands. The band is called the gallows and they are also wearing suits. This style just gives off a sort of Mafia look that means im not to be messed with.
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