How effective is your combination of your main product and ancillary texts?

Adverts are released on purpose at chosen times so that they can all work to make a media hype about the product. This synergy of the media texts make the product well advertised and helps fans be informed and able to find and purchase the product.


We created three media texts in this project. A music video. A magazine advert and a digipak. They worked in synergy to make the product seen in many media forms. The music video will appear on t.v channels and internet video sites such as Youtube and Metacafe. The magazine advert will obviously appear in music magazines. The digipak will attract the audience in the shops when on sale. This synergy of media texts means that the product is well advertised before going on sale and that the media hype is huge.


The digipak was very useful because most music is downloaded from iTunes. This means that the front cover from the digipak is on show before sale and helps the song to stand out from all the rest.


In terms of imagery all the media text are the same. This similar look means that we have created are own style. This feat of originality is great because it means that the style can help to change the music industry. Just like Led-zepplin and the Beatles. The similar style helps the media texts combine and create an overall look that will be recognised.


The audience research helped massively before creating the media products. By knowing exactly what styles to follow to the exact detail of particular bands and videos we can use these conventions in our video. By then using our own origional ideas and combining them with existing ones we created products that would stand out enough to gain publicity. In the media business there is a term "bad publicity is better than no publicity" We used this concept in our products and wrote a new chapter in the music industry.